On Page SEO" Checks That is the largest section on the audit. It covers how to analyze personal webpages in bulk to to locate problems with together with the site.
Check for Redirect Chains
What're re-direct chains? A string of multiple re directs to another from one location. Do re-direct chains matter? Having too several re-directs may possibly cause the Googlebot to fundamentally stop after the chain You shed "link juice" with each redirect. How can I check for redirect chains? Screaming Frog
Check for Broken redirects
What're broken redirects? A hyperlink that takes one to an error page. Why do re directs that are broken matter? Lead to bad consumer experience Low quality score of your website Negatively aff ect your rating in the SERPs How am I able to check for broken re-directs? Screaming Frog Google Webmaster Resources > Crawl Errors
Title Tag Length
What exactly are optimized title tags? Having less than 65 characters in the title tag. Why does character size matter? Having more than 65 characters will result in the title being truncated. This may cut off your message or keywords to searchers. How may I check for title character size? Screaming frog
Missing Meta Descriptions
What're missing meta descriptions? When you don`t enter your own meta-description, Google requires what it thinks is the most descriptive part of the content and utilizes it for the snippet to display customers in the SERP. Why do meta-descriptions matter? While filling in the meta-description has become less essential to tell the search engines what your page is about, it`s nevertheless a good place to put in keywords and language that'll elicit a click from the user. You miss out the the possibility to frame your snippet the way which you want it to read, by not filling out the meta-description. How could I check the for meta description that is missing? Screaming Frog > Meta description
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302 redirects
What exactly is a 302 redirect? Tells lookup engines that a page was moved. Why do 302 redirects matter? 302 re directs don't pass SEO equity, should you re-direct a page, meaning, the link worth does maybe not pass through. Because Google believes a T some stage you will revert straight back to the re-directed url, it may prevent content on the url from indexing. How am I able to check for 302 redirects? Screaming Frog Redirect Checker
Duplicate Tags
What're duplicate title tags? When at least 2 pages on your own site have the same title. Why do titles issue? You run the danger of search engines passing over them as content that is duplicate or comparable. Each page in your site should have a message that is clear, distinctive. If pages have duplicate titles most probably they have related content which will be better suited to merged to create one strong and page with a unique title tag. How can I check for duplicate tags? Screaming Frog
Duplicate Meta Descriptions
What're duplicate meta descriptions? When two or more pages have the sam-e content in the meta description Why do replicate meta-description issue? It`s better to possibly have special meta description or no meta-description than to use duplicate meta description. Each page in your site should have a clearcut message. How am I able to check for duplicate meta-description? Screaming Frog Google Search Console
Authorship markup (rel='author' or rel='me')
What is Authorship markup? Shows a rich snippet of the writer in the SERP. Attributes content on a page or post to a particular writer (i.e. digital signature) Does authorship markup matter? Currently Google has suspended authorship mark-up; however may carry it straight back it in future. How can I check if I have mark-up that is Authorship? Verify with Google Structured Data Screening device.
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